The Power of Contagious Ideas

Reader Contribution by Staff
article image

Anyone can initiate small positive changes by creating beautiful things and enterprises that foster abundance, and by focusing on fairness in their daily affairs.

To create major change, however, we need ideas that are contagious.

In his book The Tipping Point, Malcolm Gladwell demonstrates that, “Ideas and products and messages and behaviors spread just like viruses do.”[i] Gladwell compares HIV and a recent fashion craze for Hush Puppies shoes. When a virus-or a shoe-catches on it can spread across the globe almost instantaneously.

Online Store Logo
Need Help? Call 1-800-234-3368