The Destination Fixation

Reader Contribution by Staff
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The Olympic downhill skier prepares for her race with an exercise in visualization. Eyes closed, hands clenched around imaginary poles, the athlete traces every contour and turn in her mind. Finally, she visualizes her triumphant finish, a world record and a gold medal celebration.

During the race her conscious attention is trained down the mountain on the gates ahead. Her reflexes are taking care of the present obstacles. She has visualized the run dozens of times. Her mind is trained on future challenges two or three gates down the course and, ultimately, on victory.

High achievers in every realm of endeavor engage in some version of positive visualization. World-class athletes, successful entrepreneurs and groundbreaking inventors don’t reach those pinnacles by imagining realistic outcomes. The Olympic skier knows there are dozens of talented people in the race. Even if she’s highly ranked, victory is unlikely. She plans for victory anyway. The entrepreneur knows hundreds of companies are competing with him for capital and customers. Still, he visualizes his company’s eventual market dominance and writes that accomplishment into the business plan. Investors aren’t looking to fund average companies planning for marginal success. They are looking for visionaries with victory in mind. Savvy investors know that unless the entrepreneur plans for great things, great things will not be achieved. Maybe the gold medal is unlikely. But if the athlete isn’t aiming for a gold medal, then it’s nearly certain that her destiny will not include a turn on the winner’s podium.

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