Paul Hawken: Finding Your Way in the Next Economy

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Photo by Steve Keull
Businessman Paul Hawken doesn't just promote his idea of The New Economy, he's lived it as founder of Erewhon and co-owner of Smith & Hawken.

“The single most important trend to understand is the changing ratio between mass and information in goods and services. This change will decide whether your present employer will be in business a decade from now. If you own a business, it will determine whether your company will grow or diminish. It will tell you whether your chosen study or career will be rewarded or ignored in the future. It will accurately predict the chances of success of products and services in the marketplace. It will tell you if your wages will go up or down in the coming years. And it will tell you where to invest, how to invest, and when to invest.”

— Paul Hawken, The Next Economy 


You know, although money may be pretty expensive these days (as anyone who’s borrowed some lately will attest!), talk about money seems to be cheaper than ever. The ivory-tower economics professor, the get-rich-quick con artist, the “inside expert” financial consultant and even the fellow who cuts your hair, everyone seems to be willing to tell you exactly what’s going on in the economy today. There’s only one problem: All these authorities disagree. 

  • Published on Mar 1, 1985
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