Using the Overfished Ocean Strategy for a Sustainable Economy

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We’ll need a lot more than one person or one sustainable business to succeed in making a fundamental shift to true sustainability.
We’ll need a lot more than one person or one sustainable business to succeed in making a fundamental shift to true sustainability.
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In “Overfished Ocean Strategy,” Nadya Zhexembayeva outlines the five essential principles to convert our current linear, throwaway economy to a productive and long-term circular economy that can survive using limited resources.
In “Overfished Ocean Strategy,” Nadya Zhexembayeva outlines the five essential principles to convert our current linear, throwaway economy to a productive and long-term circular economy that can survive using limited resources.

You can teach a man to fish, but if there are no fish left, then what? In Overfished Ocean Strategy (Berrett-Koehler Publishers, 2014), Nadya Zhexemayeva points out that with resources being depleted and the cost of raw materials rising, businesses need to make resource scarcity—the overfished ocean—their primary strategic consideration, and not just a concern in order to be seen as“green.” Overfished Ocean Strategy offers five essential principles for creating this new business reality. The following excerpt is from Chapter 3, outlining the first principle, which advocates a shift from a linear, throwaway economy to a circular economy that flows full circle.

You can buy this book from the MOTHER EARTH NEWS store: Overfished Ocean Strategy.

We are running out of things to mine and places to trash. Why not
connect the two ends of the global economy and turn the line into a
circle? Useless waste becomes a valuable resource that we can circulate

  • Published on Feb 10, 2015
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