How to Get Press Coverage for Issues and Events

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Learn how to get press coverage for issues and events.

How to get press coverage. Use these nine steps for getting the press to cover an issue or event.

How to Get Press Coverage

The press is the lifeblood of every environmental battle. Unless citizen activists can obtain fair, accurate, frequent, and in-depth coverage of an issue, nine times out of ten the battle will be lost. One of the prime reasons why the Tocks Island Dam battle was not lost was because dam opponents were extremely adept at obtaining coverage in every newspaper in the region including The New York Times, the Washington Post, and the Philadelphia Inquirer, as well as on major networks.

One of the leaders of the Tocks battle, Mina Hamilton Haefele, a former reporter for Associated Press and Newsweek, attributes this success to the assiduous application of the following principles.

1. Be compassionate. Reporters are notoriously underpaid, overworked, and subjected to the unremitting pressures of last-minute deadlines, late hours, and irascible editors.

  • Published on Nov 1, 1977
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