Gooseberries in Your Market Garden

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Give berry lovers an excuse to try something new and expand their horizons by introducing gooseberries to local markets.
Give berry lovers an excuse to try something new and expand their horizons by introducing gooseberries to local markets.
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Fruit intended for jam should be harvested before full ripeness, when the gooseberries contain the most pectin.
Fruit intended for jam should be harvested before full ripeness, when the gooseberries contain the most pectin.
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Imported currantworms, the larvae of the currant sawfly, are one of the most prominent gooseberry pests.
Imported currantworms, the larvae of the currant sawfly, are one of the most prominent gooseberry pests.
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Be sure to keep your customer base in mind when selecting cultivars for your property.
Be sure to keep your customer base in mind when selecting cultivars for your property.
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Birds can be troublesome adversaries for gooseberry growers.
Birds can be troublesome adversaries for gooseberry growers.

Last year, I received a call from a Russian immigrant couple who lived about 40 minutes from my New Jersey farm. The woman anxiously asked whether I still had gooseberries. I explained the season was over and offered to add her and her husband to a notification list for the following year. After a few rounds of “Are you sure you don’t have any berries left?” I invited them to come by and glean any remaining berries free of charge. They were at my doorstep within the hour.

The visibly pregnant woman and her husband descended on the plants and ate their way through most of the remaining berries. They even managed to set aside a few to take home. As she was picking and eating, the woman exclaimed that she hadn’t appreciated gooseberries when she was growing up, and her husband had been searching in vain for the fruit in the United States. The enormous smile on her face as they drove away is something that has stayed with me.

Now, I’m not suggesting that all my gooseberry customers are as passionate about the fruit as this young woman, but I have encountered quite a bit of enthusiasm. Unlike some berries I grow, such as aronia and elderberry, whose sales are driven by their healthful attributes, gooseberry sales seem to be fueled by their flavor and nostalgia. My customers might remember picking berries with Grandpa and Grandma in the “old country,” or perhaps Mom made a killer gooseberry jam. Whatever the memory, these folks are invariably delighted to discover my gooseberries because they usually can’t find them anywhere else.

Gooseberries come in a surprising degree of diversity in berry size, color, and tartness. The shrubs also exhibit variations in vigor, disease resistance, thorniness, and growth pattern. If you’re interested in trying gooseberries for your market garden, you should also trial various cultivars to discover what works best for you.

Know Your Market

  • Published on Sep 5, 2018
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