Publish a Menu Guide

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Sample of the Bozeman Menu Guide.
Sample of the Bozeman Menu Guide.
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A locator map to each of the included restaurants is an essential part of the guide.
A locator map to each of the included restaurants is an essential part of the guide.
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It won't serve coffee, but a menu guide will serve up the information readers want — such as where to buy coffee.
It won't serve coffee, but a menu guide will serve up the information readers want — such as where to buy coffee.

I’m not exactly a member of the Hearst dynasty, but I can honestly say that I earned $900 last year from my own publishing business. Better yet, I invested almost no money of my own and only 60 hours of spare time in the whole enterprise. I publish a menu guide, and I’ve yet to see a more satisfying and risk-free money-maker.

What Is It?

A menu guide is what you probably wished you had in your hands the last time you checked into a motel on unfamiliar turf. It’s a booklet that answers the traveler’s perennial question, Where do I go to get a good meal? A menu guide is also one of those rarest of creatures: a piece of advertising that’s not only fun to look at, but immediately useful to the possessor.

In it, readers find the actual menus offered by local restaurants, as well as their business hours, addresses, phone numbers, and positions on a locator map. This sort of advertising doesn’t just tease — it delivers!

Having said all that, I must remind you that I’m talking specifically about my product, the Bozeman Menu Guide. Similar booklets are sold in some large cities, but my little creations are paid for and distributed in a way that reflects conditions in Bozeman, Montana, which has a population of 25,000. So bear in mind, please, that I’ll be talking about a small-city adaptation of a big-city idea.

  • Published on May 1, 1985
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